Proudly presenting 24 hotels & resorts throughout South Africa

Since 1991, Premier Hotels & Resorts has earned a distinguished reputation for offering high-quality 3 and 4-star hotels and resorts, strategically located in key business and travel hubs across South Africa. The journey began when founder, Sam Nassimov, acquired a historic hotel in East London, Eastern Cape, with the vision of transforming it into a boutique haven. This marked the birth of the first Premier Hotel, designed to provide discerning guests with the perfect balance of comfort, sophistication, and a true home-away-from-home experience.

A journey to be proud of

From a humble 40 bedrooms, Premier Hotels & Resorts’ portfolio has grown to 24 hotels and resorts throughout the country, offering over 2000 bedrooms and providing employment opportunities to over 1500 passionate members of staff

Award-winning expertise

As an award-winning hospitality company with more than 30 years’ experience developing and managing hotels, reorts, conference centres and restaurants, Premier Hotels & Resorts has a proven reputation for delivering superior results through forward focused ingenuity and exceptional asset management.